Newsletters for Pool Builders

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If you want to get caught up on some of the back issues of our newsletter, you'll find them here, with the most recent articles at the top.

  1. What do 4 out of 5 “new pool” web-shoppers really want? – And are you leveraging this info to your advantage?
  2. The Ugly Truth about This Pool Service Business… (aka: “POOL SERVICE MARKETING 101″)
  3. What to do when you’re too busy to do it all… (How to “Git’r done”)
  4. Who’s Been Looking At Your Website? And when & why did they leave?
  5. Pool Builder Secrets from the lucky few…
  6. How Pool Builders should be using Facebook TODAY
  7. For Builders Who Hate Home Shows…
  8. In Search of Recognition…
  9. The Pool Industry in 2010 – Some insights…
  10. A gift from Scrooge
  11. Comments from 2009 Pool & Spa Show
  12. How to Survive E-Commerce Competition
  13. Scary Data, and Reasons to Give Thanks
  14. The Evil behind Merchant Circle Websites
  15. Mind control over your prospects? Hmmmm…
  16. Talkin’ Trash on the Internet… What You Can Do When People Badmouth Your Company Online.
  17. We’ve Created What We Think is the Perfect “Coaching Program” for the Aquatics Industry…
  18. Do You Hate The BBB Too?
  19. Boy, did I get my butt chewed last week…
  20. One of the best SEO secrets I’ve ever found… – And you can get it on-line for only 29 bucks.
  21. “To Blog, or Not to Blog…” – Yes, that really is the question.
  22. A Dirt-Cheap Way to Class up Your Office or Showroom…
  23. Extraordinary service? Don’t kid yourself…
  24. Free Help with Sales and Marketing… – New Wednesday Seminars Designed Specifically For You.
  25. Will Facebook Help You Sell More Pools? – Here’s how to “get up to speed” with the new “Social Media”
  26. Where Pool Sales Should Come From – Real Data from Real Pool Builders…
  27. Some Advice For Your Photographer – Plus a couple of free gifts for you…
  28. Comparing Pool Builders’ Ads – Some real examples from the CT RSVP pack…
  29. How To Make Ad $$ Go Further
  30. Shameless Self-Promotion – Why it’s somtimes good for everybody….
  31. USTREAM.TV Yet another way to drive FREE website traffic…
  32. USTREAM.TV – Part 2 – Some big surprises, both good and bad…
  33. Advertising Your Website… SEO, SEM and PPC Explained
  34. Marketing Strategies for Pool Builders – “Proactive Referral Programs”
  35. Uncovering your advantages…
  36. The 3-Legged Milk-Stool Strategy
  37. Using “Follow-Up” to Survive in 2009
  38. Dealing with Low-Ball Pool Builders (Part 2)
  39. Dealing with Low-Ball Builders (Part 1)
  40. Such an easy way to promote your business… Why don’t more people do it?
  41. For Builders Who Hate Home Shows… Turn a “Pain” into a “Payoff”
  42. For “Do-It-Yourself” Marketers… 10 “Must-Read” Advertising Books
  43. More Suggestions For Your Website…
  44. Your Dual-Purpose Advertising & Selling Tool… Let’s Talk About Your Website.
  45. Buying a Little More Confidence… For a whole lot less than a $10,000 DVD
  46. When Prospects Don’t Buy… Dealing with a Shortage of Confidence
  47. Marketing for Pool Builders – It ain’t as easy as it used to be…
  48. Marketing Tips for Pool Builders This ain’t the Super Bowl…
  49. Advertising in the Yellow Pages…
  50. 4 Quick Easy Ways for Pool Builders to Spice Up Their Ad Materials
  51. If You’re So Good…
  52. Quick & Easy Marketing Tips for Pool Builders
  53. If You’re Gonna Advertise…Do It Wisely!
  54. 6 More Marketing Tips for Pool Builders

Here are some other marketing articles written specifically for pool builders...

These articles were written by or about Brett Abbott and our marketing system for pool builders. They were written specifically with pool builders in mind, though some of these touch on Pool Service and Retail also:
  1. "Update Your Marketing System" (AQ, Spring 2009)
  2. "Sales Getting A Little Thin? Update Your Marketing System..." (APSP Quarterly, Spring 2009)
  3. "Marketing Secrets" (POOL & SPA NEWS, Dec 2007)
  4. "Maintenance Free Swimming Pools" (NEW HOMES MAGAZINE, Summer 2007)
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