Why Do Some Pool Builders
Sell More Pools and Make More Money
While Other Builders Continue to Struggle?

The biggest challenge most pool builders have is differentiating themselves from their competition. In a typical American city, you may have anywhere from 25 to 250 different pool builders all fighting for a piece of the same pie. Some of these builders are probably good solid companies that build a fine product. But in that same town we will have a group of “one-polers” that have recently struck out on their own, and are working out of the back of their truck. And then there’s a third group that has tried and failed and perhaps are trying again. Maybe they failed in your market, or maybe they failed in some other town, and have moved into your city to try to start over again.

The sad truth is, to the average pool-buying homeowner, you all look the same. You may be the best darn pool builder in town, but chances are good that no one’s ever taught you how to properly differentiate yourself in your marketing and advertising. And chances are excellent that John Q. Public has no idea whether you are any better or any different or any worse than any of the other pool builders in town.

But there is a solution!