Website Creation or Re-design                                $4,995

This includes an entirely new custom design & layout from scratch, plus programming and basic copy-writing for Home Page, Contact Us, About Us, Testimonials, Services and up to four photo galleries with slide-show capability.

Basic Website Hosting                                           $14.99/mo.

Includes email account creation & hosting to match your website domain. Your emails will be accessible anywhere in the world (as long as there’s an internet connection). Works with Outlook and all other standard email programs.

Website Hosting & Management                            $49.99/mo.

Includes website & e-mail hosting, plus ongoing management of edits and additions to the website. Typically, this includes:

• New photos
• New testimonials
• Other edits as needed

Search Engine Marketing

Initial SEO Setup (one-time fee)                                      $995
Monthly SEO Maintenance (just starting)                       $249/mo.
Quarterly SEO Maintenance (established)                      $299/qtr.
Blog Page Setup (one-time fee)                                       $399
Blog Entries (One new entry per month)                        $99 ea.

Do you understand why your website
is the single most powerful selling tool you have?

1)   Many of your prospects are making decisions and forming opinions about you, your competitors, and their own backyard long before they ever pick up the phone and talk to you. If your competitor has more photos than you, they presume your competitor is more experienced, and has built more pools than you. If your competitor has more testimonials than you, they presume they’ve satisfied more people, and can be trusted more than you. If your competitor has more honest, genuine, sincere (and better written) information about their company, the homeowner will begin to develop a greater affinity for your competitor. And if your competitor’s website looks more professional than yours, they presume your competitor is more professional than you. This all happens behind your back, whether you like it or not.

2)   Your website pulls double-duty for you, unlike any other medium out there. There are really two sides to the sales & marketing process. First, there’s “lead generation” or advertising, such as newspapers, radio, billboards and yellow pages. Ads put people into the sales funnel. Then there’s “marketing tools” like brochures, reports, videos, etc. These tools help convert the prospects that are now in the funnel. Your website is both of these. It’s a beacon advertising your existence, and it’s a sales tool offering unlimited information to persuade the homeowner to buy from you.

3)   Your website can serve all people at all different stages of “readiness to buy.” You’ve probably heard me talk about “The Educational Spectrum.”

While some people are ready to buy right now, the vast majority of in-ground pool shoppers will think about the idea for months or years before ever calling a builder. These people won’t speak with a salesperson (it’s too early), but they’ll spend all day long searching the internet for answers. That’s why item #1 above is so important.

4)   Your website will uncover secrets about your prospects. Thanks to the trackability of webpage viewing, you can discover what intrigues your visitors, and what turns them off. When you discover “a hole in the bucket” that’s letting your prospects slip away, you can fix it in an instant.

5)   You can find your prospects and start selling to them long before your competition knows they exist. This is one of the best leveraged secrets of our “Monopolize Your Marketplace^TM” system. By posting a low-risk offer, such as a free report or a free DVD on your website, you can capture the email and/or mailing address of your prospects. Now you can start marketing to those individuals with an ongoing campaign of helpful, educational information about pools in general and your company in particular. Let your competitor spend all his money on TV, radio and Yellow Page ads. You’ll be secretly, quietly converting all the interested prospects over to you with your follow-up system. By the way – the “request info” form on your website can and should launch this campaign for you automatically.

Perhaps the hardest part of creating a great website is creating “stickiness.”

This is a measure of “how long do people stick around before they abandon your site?” I say it’s hard because you have to take into account all of these factors as you put the site together:

• Layout – Do you have appropriate colors & contrasts for aesthetics? Have you considered the proximity of all the different elements?
• Design – Is it well-structured, functional and easy to use? Does the menu flow logically & intuitively? Does it look professional? Or does it look more like a cheap template?
• Readability – Is it interesting? Is it believable? Is it easy for all readers to comprehend and understand?
• Relevance – Am I finding what I came here for? Are my questions getting answered?
• Conversion – Is there an obvious call-to-action, so I know what to do next? Is the call-to-action sufficiently low risk? Or do I have to talk to a designer, even if I’m not ready? Or fill out an overly-inquisitive form?
• Personas – Have you identified the two or three or four different “stereotypical people” that are likely to visit your site? Have you then adjusted all of the above to take into account the different needs and styles of each of these personas?

Creating beautiful, highly functional and highly effective websites takes a lot of work. But it pays huge dividends in new leads and in sales conversions. If your leads are down, or your conversions are down, and your website is weak, then this is the first thing you should attack.