Search Engine Optimization (SEO)
A beautiful website isn’t worth much if no one goes to it. And since four out of five Web searchers will click an “organic” link before they click a “sponsored” or “pay-per-click” link, you should seriously consider putting a solid search engine optimization program in place.
Would you like to see our RESULTS?
Initial SEO Setup (one-time fee) $599
Our initial set up includes all of the following:
- Professional set-up and management by pool industry internet marketing experts
- Keyword Research, Analysis and Selection
- Optimized keyword density analysis and creation (up to 10 Keywords)
- Install Google analytics on all pages (if not already present)
- Optimization of dynamic pages for search engine friendliness
- Title Tags Generation
- Meta Tags Review & Optimization
- ALT Tags Optimization
- Hyperlink Optimization
- Sitemap Generation (if necessary)
- XML Sitemap for Google, Yahoo, and Bing
- Proper linking structure analysis and creation
Monthly SEO Maintenance $399/mo.
Our ongoing monthly maintenance includes all of the following:
- Minimum 80 incoming organic links added per month
- Minimum 10 Social Bookmarking Submissions
- Minimum 10 Article Submissions
- Minimum 10 Blog Submissions
- Minimum 1 Press Release Submission
- Live, up-to-the-minute status reports available online
- Monthly Progress reports / review with MYM Austin
- Ongoing adjustments, as necessary
Most builders will get excellent results with 10 keywords. If you’re into multiple businesses and/or product lines, such as new pools AND service AND landscaping AND hot tubs, then you might need more than 10 keywords. If that’s the case, just call us for a quote.
Blog Page Setup (one-time fee) $399
This can be built into your existing website domain, or we can help you obtain an alternate domain for this.
Monthly Blog writing (One new entry/mo.) $499/mo.
More About SEO
Search Engine Optimization or SEO is the original concept of creating “keywords” and “meta tags” for each page of your website, so that the search engines (Google, Yahoo, etc.) know what your website is all about. In “the good old days” (like eight years ago), this was really the only thing you had to worry about to get good search engine rankings, because that’s all the search engines cared about. Pick forty good keywords, and you were done.
The internet’s grown up a lot since then. The search engines are a whole lot smarter. Now, instead of stopping at keywords, these nosy little search engines read all your content, and make sure it supports the keywords you chose. If your keywords are bogus or not relevant to your content, the search engines will “black-list” you, and put you on page 50 instead of page one. (It’s not nice to fool Mother Google.)
The search engines are evolving a lot faster now too. For example, those keywords are now less important, while “video” and “inbound links” (especially those from social media sites like Facebook) are all the rage.
The bottom line here is that Search Engine Optimization is changing fast. It’s now more complex, more volatile, more tedious and more time-consuming than just six months ago. Like many high-technology disciplines, the option of “do-it-yourself SEO” is fading fast. It’s not something you can effectively manage in your spare time anymore.
By the way - If it’s been more than two years since anyone’s performed an SEO review of your website, you might want to get someone to make sure you’re not using “sex” or “Britney Spears” or the names of your competitors as keywords. You could be doing more harm than good.