DVD & Video Production Services

It’s not cheap to make a professional-quality DVD, and it won’t happen overnight. But ask any of our clients who decided to add this powerful selling tool to their arsenal, and you’ll get a resounding exclamation of “YES! It was one of the smartest things we ever did!“

A “Pool Ideas” or “Pool Buyer’s Guide” DVD will make your ads more powerful, it will make your website more powerful, and it will make your salespeople more powerful. Not bad for a $2 piece of plastic….

DVD Production

We have three standard levels of DVD production, plus we can create a custom program designed to fit any pool builder’s budget.

PLATINUM DVD Program $14,995

Our PLATINUM DVD program provides everything you need for a full-blown, professional-looking DVD, including:

Complete scripting of the entire DVD
Up to three days of on-site filming, including direction and coordination
Professional voice-over work
Selection of all photos and footage to complement the script
Complete post-production editing and rendering of a “master disk.”
Graphic design and programming of DVD menu
Custom DVD label
Your first 100 DVD’s
Full rights to reproduction of the DVD from the supplier of your choosing

Your completed PLATINUM DVD will include each of the five following sections:

“Meet the Owner” intro
“Pool Ideas” overview
“Gallery of Our Pools” (with background music)
“Our Construction Process”
“Our Client Testimonials” (on-camera video of your customers bragging about you and your company, up to 6)

From start to finish, it normally takes between 60 to 90 days to complete and ship your PLATINUM DVD.

GOLD DVD Program $4,995

With our GOLD DVD program, you will receive a professional-looking DVD that is developed from your photographs, industry graphics, and industry video (such as Paramount In-floor cleaning) where available, and as applicable. The major difference between our GOLD DVD program and our PLATINUM DVD program is the absence of on-site filming. The GOLD program includes the following:

Complete scripting of the entire DVD
Professional voice-over work
Selection of all photos and footage to complement the script
Complete post-production editing and rendering of a “master disk.”
Graphic design and programming of DVD menu
Custom DVD label
Your first 100 DVD’s
Full rights to reproduction of the DVD from the supplier of your choosing

Your completed GOLD DVD will include each of the four following sections:

“Pool Ideas” overview (with professional voice-over)
“Gallery of our pools” (with background music)
“Our Construction Process”
“Our Client Testimonials” (written testimonials onscreen, with professional voice-over)

From start to finish, it normally takes between 45 to 60 days to complete and ship your GOLD DVD.

SILVER DVD Program $1,995

With our SILVER DVD program, you will receive a professional-looking DVD that is developed from your photographs of your pools. This is essentially an electronic slideshow that you can offer to anyone who visits your website, and/or expresses an interest in your pools. The SILVER program includes all of the following:

Processing of photos into a slideshow
Background music to accompany the slideshow
Graphic design and programming of DVD start page
Production and rendering of a “master disk”
Custom DVD label
Your first 100 DVD’s
Full rights to reproduction of the DVD from the supplier of your choosing

Your completed SILVER DVD will offer a professional “Gallery of Our Pools” slideshow with background music and a professionally designed “start” and “finish” page, with your company name, logo and contact information .

From start to finish, it normally takes between 15 and 30 days to complete and ship your SILVER DVD.

CUSTOM DVD Program Call For Quote

If you’re looking for something other than one of the three programs described above, we can put that together for you. Just email or call us for a quote.

Why are DVD’s are so dad-gum important right now?

First, we know that there are fewer people in the marketplace right now to buy swimming pools. Second, we know that many of the prospects remaining are suffering from a lack of confidence. Once eager, anxious and excited to get started on their backyard dream, now many homeowners are thinking twice and holding off on their plans.

In the last six months, has your closing ratio gone down? If so, don’t blame the advertising. And don’t blame the leads. It’s just a question of confidence.

Can we blame them? The dreaded ripple effect of troubling times reaches out to many souls. But does that mean no one will buy pools any more? Of course not. People still have money, and they still have a burning desire to live the American dream of owning a swimming pool. They’re just a little more skeptical than before, that’s all.

So what do you do? First, let’s recognize that any minor issues or misgivings that might have been swept under the rug in the past are now much more likely to get scrutiny. To keep your closing ratios up, your selling process is going to have to be a little more comforting. A little more convincing. A little more compelling. And definitely a lot more confidence-building.

Do your sales tools inspire confidence?

Second only to the website, I consider the DVD to be the ultimate marketing tool for any pool builder. When properly done, a DVD will give the perfect sales pitch, over and over, on the homeowner’s big screen TV, right there in front of all the kids and everybody.

The homeowner can see the beauty, the options, the shimmering water. They can hear the waterfalls, the splashing, the squeals of delight. And they can learn more about your company than they ever dreamed to ask. At their leisure. People may not trust or believe a sales rep. But a DVD? That’s definitely a few notches higher up on the credibility ladder. And that’s what inspires confidence.

No, DVD’s are not cheap. But they can pay for themselves many times over. And that is what all marketing should do: Pay for itself in new profit.

Call us if you think

your company might need

a little confidence boost of its own.

877-634-8787

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