BENEFITS and BLUNDERS in Social Media

A Crash Course in Everything a Pool Builder
SHOULD and SHOULD NOT do with Social Media.

1.  What is social media?

1. A place for conversations.
2. Invented and popularized by young people.
3. Because people (and businesses) lie.
4. A dangerous place for business owners not paying attention.

 2.  Facebook:

1. DO: Post daily updates of jobs in process.
2. DON’T: Be a salesperson.

 3.   Twitter:

1. Twitter is perfect for anyone who is famous.
2. All others need not apply.

 4.  LinkedIn:

1. Perfect for business-to-business networking.
2. Great for making connections and finding a job.
3. Totally useless for reaching local homeowners.

 5.  Flickr/YouTube:

1. Flickr is a great place to post photos.
2. YouTube is a great place to post videos.
3. Links from Flickr and YouTube to your website are beneficial.
4. Links from your website to Flickr and YouTube are idiotic.

6.  BONUS…  QR Codes

1. Also known as “Quick Response Codes” (or QRC).
2. Handy on print material.
3. Totally idiotic on digital material.
4. Readily and instantly available for FREE on the Internet. (Search for “QR code generator”.)