Why Do Some Pool Builders
Sell More Pools and Make More Money
While Other Builders Continue to Struggle?
The biggest challenge most pool builders have is differentiating themselves from their competition. In a typical American city, you may have anywhere from 25 to 250 different pool builders all fighting for a piece of the same pie. Some of these builders are probably good solid companies that build a fine product. But in that same town we’ll have a group of “one-polers” that have recently struck out on their own, and are working out of the back of their truck. And then there’s a third group that has tried and failed and perhaps are trying again. Maybe they failed in your market, or maybe they failed in some other town, and have moved into your city to try to start over again.
The sad truth is, to the average pool-buying homeowner, you all look the same. You may be the best darn pool builder in town, but chances are good that no one’s ever taught you how to properly differentiate yourself in your marketing and advertising. And chances are excellent that John Q. Public has no idea whether you are any better or any different or any worse than any of the other pool builders in town.
That’s why we specialize in one thing, and one thing only:
We help pool builders sell more pools.
That’s all we think about, day and night. And we’ve gotten pretty darn good at it. Yes, the last two years have been tough for everyone, but our clients are faring much better than their competition. That’s because after seven years of creating and testing marketing systems for pool builders, we’ve figured out what works, and what’s a waste of time and money.
What We Do For Pool Builders…
MYM Austin usesa unique marketing process to help pool builders get more leads and sell more pools. We have adapted and customized the Monopolize Your Marketplace™ system to work specifically for pool builders. It starts with generating leads from advertising, referral programs, joint ventures and from your website.
From there, we want every interaction with the prospect to gently but convincingly lead them to the conclusion that they’d be a fool to business with anyone else but you.
If they come to you through the website, then we want that website to be as powerful and compelling and persuasive and “sticky” as possible. (This is your first key opportunity to start getting an edge on your competition.)
While they’re there, we want to entice them with a “Low Risk Offer” such as a FREE “Pool Ideas” DVD. That will encourage the “early shoppers” to give you their contact info, long before they’re ready to meet with any of your competition. (This is your second opportunity to take advantage over your competition.)
Now you are poised to send them additional compelling, educational and persuasive information over the weeks and months ahead. Also known as the hopper system, it’s fully automated so that you and your sales reps can focus on today’s work-in-progress while we nurture and persuade the un-sold prospects.
It’s also important to have a powerful and believable story to tell. It doesn’t matter whether you’re building Gunite, Fiberglass, Vinyl-Liner, Above-Ground, On-Ground, Cast-in-Place or concrete block swimming pools, ponds, spas or other backyard creations. If you want to compete and win, you’ve got to have a powerful story to tell, and you’ve got to have a system to manage the leads for you. Our system can be modified to work with any pool builder who’s providing a value to the marketplace.
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