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	<title>MYM Austin</title>
	<link>http://www.mymaustin.com</link>
	<description>Marketing For Pool Builders (Monopolize Your Marketplace)</description>
	<lastBuildDate>Fri, 05 Mar 2010 17:18:19 +0000</lastBuildDate>
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		<title>Pool Builder Secrets from the lucky few&#8230;</title>
		<description><![CDATA[



Why Some Pool Builders Grow in a Downturn&#8230;
..and what we can learn from them.
By Brett Lloyd Abbott, MYM Austin Inc.

					The last two years have been tough for most pool builders. While a few builders saw growth, most continue to fall short of their sales for the previous year. And this year doesn&#8217;t promise to be [...]]]></description>
		<link>http://www.mymaustin.com/pool-builder-secrets-from-the-lucky-few/</link>
			</item>
	<item>
		<title>The Pool Industry in 2010 &#8211; Some insights&#8230;</title>
		<description><![CDATA[



&#8220;In Search of Twenty-Ten Vision&#8221;

					Marketing Predictions for the year(s) ahead&#8230;
				

					By Brett Lloyd Abbott, MYM Austin Inc.
				

					I&#8217;m sure you recall that &#8220;20-20 vision&#8221; is how doctors refer to &#8220;normal vision.&#8221; This means that what you see at 20 feet is the same as what a &#8220;normal&#8221; person sees at 20 feet. Well, I&#8217;m not into &#8220;being [...]]]></description>
		<link>http://www.mymaustin.com/the-pool-industry-in-2010-some-insights-2/</link>
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		<title>How Pool Builders should be using Facebook TODAY</title>
		<description><![CDATA[



Trying to Keep Up with SEO&#8230;
(And why does it keep changing so flipping fast?!?)
By Brett Lloyd Abbott, MYM Austin Inc.

					Early last year, I wrote an article about how Google was once again &#8220;changing the game&#8221; of search engine optimization. &#8220;In 2009, Video is King!&#8221; decried Google, and so I dutifully passed on the cutting-edge news [...]]]></description>
		<link>http://www.mymaustin.com/how-pool-builders-should-be-using-facebook-today/</link>
			</item>
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		<title>For Builders Who Hate Home Shows&#8230;</title>
		<description><![CDATA[




							Special &#8220;Home Show&#8221; Training:
							Wednesday, Feb 10, 2010
						

							(How to Turn a &#8220;Pain&#8221; into a &#8220;Payoff&#8221;)
						

							By Brett Lloyd Abbott, MYM Austin Inc.
						

							I&#8217;m sorry about this &#8220;last minute notice,&#8221; but I thought you might want to know I&#8217;m giving a live webinar training session tomorrow (Wednesday) on &#8220;How To Work a Home Show.&#8221; (aka &#8220;How to turn a [...]]]></description>
		<link>http://www.mymaustin.com/for-builders-who-hate-home-shows/</link>
			</item>
	<item>
		<title>In Search of Recognition&#8230;</title>
		<description><![CDATA[



In Search of Recognition&#8230;
Using Awards to Differentiate Yourself
By Brett Lloyd Abbott, MYM Austin Inc.

					If you&#8217;ve listened to, followed or read materials from any decent marketing expert, you&#8217;ve surely heard that somehow, someway, you need to differentiate yourself from your competition. Some experts refer to it as your &#8220;Unique Value Proposition&#8221; or your &#8220;Unique Selling Proposition.&#8221; [...]]]></description>
		<link>http://www.mymaustin.com/in-search-of-recognition/</link>
			</item>
	<item>
		<title>The Pool Industry in 2010 &#8211; Some insights&#8230;</title>
		<description><![CDATA[




							&#8220;In Search of Twenty-Ten Vision&#8221;
						

							Marketing Predictions for the year(s) ahead&#8230;
						

							By Brett Lloyd Abbott, MYM Austin Inc.
						

							I&#8217;m sure you recall that &#8220;20-20 vision&#8221; is how doctors refer to &#8220;normal vision&#8221; This means that what you see at 20 feet is the same as what a &#8220;normal&#8221; person sees at 20 feet. Well, I&#8217;m not into &#8220;being [...]]]></description>
		<link>http://www.mymaustin.com/the-pool-industry-in-2010-some-insights/</link>
			</item>
	<item>
		<title>A gift from Scrooge</title>
		<description><![CDATA[



It&#8217;s beginning to look a lot like&#8230;

					By Brett Lloyd Abbott, MYM Austin Inc.
				

					Just because I happen to look a little like the young Kris Kringle in &#8220;Santa Claus Is Coming to Town&#8221; doesn&#8217;t mean I&#8217;m Santa Claus. In fact, when it comes to commercially-hyped gift-giving for Christmas, I&#8217;m probably a lot little closer on the [...]]]></description>
		<link>http://www.mymaustin.com/a-gift-from-scrooge/</link>
			</item>
	<item>
		<title>Comments from 2009 Pool &amp; Spa Show</title>
		<description><![CDATA[



My Observations from the 2009 IPSPE

					(A New Sense Of Hope&#8230;)
				

					By Brett Lloyd Abbott, MYM Austin Inc.
				

					Am I the only one who struggles to get back into the swing of things after a business trip? Last week&#8217;s International Pool, Spa &#38; Patio Expo was no exception. After five full days at the convention, I found myself [...]]]></description>
		<link>http://www.mymaustin.com/comments-from-2009-pool-spa-show/</link>
			</item>
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		<title>How to Survive E-Commerce Competition</title>
		<description><![CDATA[



How to Survive E-Commerce Competition
By Brett Lloyd Abbott, MYM Austin Inc.
This subject seems to be coming at me from multiple directions. From individual clients to several of our industry&#8217;s buying organizations, to the fine folks in NESPA (North East Spa and Pool Association) &#8211; Builders, retailers and service companies are all expressing increased frustration with [...]]]></description>
		<link>http://www.mymaustin.com/how-to-survive-e-commerce-competition/</link>
			</item>
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		<title>Scary Data, and Reasons to Give Thanks</title>
		<description><![CDATA[



Scary Data, and Reasons to Give Thanks
By Brett Lloyd Abbott, MYM Austin Inc.

					I was completely taken aback last week when an industry associate forwarded some shocking data from PoolCorp.&#160; Tracing back the URL, I located the article written by Erika Taylor, managing editor of Pool and Spa News (www.PoolSpaNews.com).
				

					&#8220;PoolCorp Conference Highlights Market Trends&#8221;
				

					Here&#8217;s the chart [...]]]></description>
		<link>http://www.mymaustin.com/scary-data-and-reasons-to-give-thanks/</link>
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