A few more gifts, goodies and "best of" marketing advice for you….

A few more gifts, goodies and "best of" marketing advice for you….By Brett Lloyd Abbott, MYM Austin Inc. Well, if you were one of the 237 people that checked out the "productivity video" I recommended last Friday, I hope you enjoyed it.Because it got me in BIG TROUBLE I sent that e-mail mid-day Friday, New [...]

"7 Peak Productivity Practices" Video – My little gift to you….

"7 Peak Productivity Practices" Video My little gift to you…. By Brett Lloyd Abbott, MYM Austin Inc. I stumbled across an amazing video recently, that I think has the potential to change your life. (And I promise, I’m not blowing any marketing hype or crapola here, because I’m not selling anything, and there’s nothing here [...]

I Finally Hired a Coach…

I Finally Hired a Coach… By Brett Lloyd Abbott, MYM Austin Inc. Don’t you find it odd that a consultant would hire a consultant? For many years, the thought of hiring a coach/consultant never crossed my mind. As “an expert marketing consultant,” I figured I should know everything I need to know about running a [...]

Here’s an “Automatic Follow-up System” that ANYONE can afford….

Here’s an “Automatic Follow-up System” that ANYONE can afford…. By Brett Lloyd Abbott, MYM Austin Inc. I’ve offered many tidbits of advice through these newsletters over the years, in an effort to help you improve your marketing. By now, I hope you’ve at least picked up on the “top three core fundamentals” that every pool [...]

“I Quit” – A great article from sales expert Mario Rossetti…

“I Quit!” A great article from sales expert Mario Rossetti… By Brett Lloyd Abbott, MYM Austin Inc. Forgive me for sending this message out right on the heels of my last newsletter. But I was so struck by the power of this message from my friend and associate Mario Rossetti that I simply had to [...]

What do 4 out of 5 “new pool” web-shoppers really want?

What do 4 out of 5 “new pool” web-shoppers really want? And are you leveraging this info to your advantage? By Brett Lloyd Abbott, MYM Austin Inc. A few months ago, I gave you a very specific strategy to increase your search engine rankings, and get more people to visit your website, for FREE. I [...]

The Ugly Truth about This Pool Service Business…

The Ugly Truth about This Pool Service Business… (aka: “POOL SERVICE MARKETING 101“) By Brett Lloyd Abbott, MYM Austin Inc. Most of my newsletters focus on the “construction” side of the business.  But today, I’d like to talk about that other mainstay of our industry — Pool Service.  I’m being perfectly frank and honest when [...]

What to do when you’re too busy to do it all… (How to “Git’r done”)

What to do when you’re too busy to do it all… (How to “Git’r done”) By Brett Lloyd Abbott, MYM Austin Inc. Begging forgiveness from our friends “down under”; Today’s message is directed toward pool builders in the Northern Hemisphere. Tell me if I’ve got this right: It’s June now, and you’re getting more calls [...]

Who’s Been Looking At Your Website? And when & why did they leave?

Who’s Been Looking At Your Website? And when & why did they leave? By Brett Lloyd Abbott, MYM Austin Inc. Your website is in a head-to-head contest with “referrals” as the best way for you to find new pool buyers.  No doubt, it would be great to thrive 100% on referrals. But most builders need [...]

Pool Builder Secrets from the lucky few…

Why Some Pool Builders Grow in a Downturn… ..and what we can learn from them. By Brett Lloyd Abbott, MYM Austin Inc. The last two years have been tough for most pool builders. While a few builders saw growth, most continue to fall short of their sales for the previous year. And this year doesn’t [...]

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