Posted on January 13th, 2012 by Brett
“10 Steps to the Perfect Pool”(a.k.a. “An irresistible offer to seduce your prospects…”) By Brett Lloyd Abbott, MYM Austin Inc. As promised, our new “10 Steps to the Perfect Pool” report is now viewable online. And I think this is a HUGE FREAKING DEAL for the following reasons: This report is EXACTLY what homeowners have [...]
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Posted on January 5th, 2012 by jeff
Builders – Trust Your Wives. (They’ll help you be a better marketer.) By Brett Lloyd Abbott, MYM Austin Inc. It’s the dawn of the new year, so I SHOULD be talking about “What you should focus on in 2012.” But I think I covered that back in November, with my “Winter Marketing Checklist” newsletter. (As [...]
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Posted on December 21st, 2011 by Brett
“10 Steps to the Perfect Pool” (a.k.a. “An irresistible offer to seduce your prospects…”) By Brett Lloyd Abbott, MYM Austin Inc. As promised, our new “10 Steps to the Perfect Pool” report is now viewable online. And I think this is a HUGE FREAKING DEAL for the following reasons: This report is EXACTLY what homeowners [...]
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Posted on December 13th, 2011 by Brett
Two Quick Announcements 1) Our “Change or Die” webinar repeats this Thursday. 2) Our “10 Steps to the Perfect Pool” report is READY. ANNOUNCEMENT #1: If you missed the chance to attend our recent “Change or Die” webinar, then you’re in luck. We had more than 100 people “register” but miss the live broadcast for [...]
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Posted on November 27th, 2011 by jeff
It’s “Winter Marketing Checklist” time… By Brett Lloyd Abbott, MYM Austin Inc. Last week, I SPECIFICALLY asked you NOT to forward my “No You Don’t Have To Tweet” newsletter to other marketing people. I thought I could trust you. But no, you just had to start a fight. “Widespread relief” is how I would describe [...]
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Posted on November 15th, 2011 by jeff
No, you DON’T have to TWEET! (Or “YouTube” or “Linked-In” or FLICKR or Anything Else!) By Brett Lloyd Abbott, MYM Austin Inc. PLEASE don’t forward this message to any marketing people you know. It will just start an awkward fight between me and all those other marketing yokels out there who keep telling poor, innocent [...]
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Posted on November 8th, 2011 by jeff
Comments from the 2011 Pool Show: “What Does the Future Hold?” By Brett Lloyd Abbott, MYM Austin Inc. If you’re a regular attendee at the International Pool Spa and Patio Show, then you probably hear the same question I hear whenever I get back: “So, how was the show?“ In a word, “sobering.” Two years [...]
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Posted on August 5th, 2011 by jeff
Check on Your Competition – ANYTIME(It takes just five seconds…) By Brett Lloyd Abbott, MYM Austin Inc. If you ever wanted to know “at a glance” how you’re doing against your local competitors, I have a super-quick and easy way for you to find out. (And it’s only a tiny bit “techie,” so even if [...]
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Posted on July 15th, 2011 by jeff
My Best Friend’s Big Pool Buying Mistake (almost)… By Brett Lloyd Abbott, MYM Austin Inc. This isn’t just another friend. Bill and I have been best friends since our seventh grade math class. He tends to be “thoughtful” with his decisions; I’m a little more of a “life of the party” kind of guy. Between [...]
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Posted on March 29th, 2011 by jeff
The GAVA Awards, 2011… If you’ve never entered, it’s time! By Brett Lloyd Abbott, MYM Austin Inc. I was heart-broken a few weeks ago when I read Mike Farley’s article in the March issue of WaterShapes Magazine. Mike is a brilliant designer, and he writes interesting articles and book reviews for the magazine. This time, [...]
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