About Us

Who We Are…

We are a licensed agency of the Monopolize Your Marketplace^™ system. We specialize in serving the marketing, advertising and growth needs of the swimming pool construction industry. We work exclusively with inground swimming pool builders in North America. Meet Our People.

Who We Work With…

We specifically look for high-integrity, customer-centric pool builders who build a great product, but aren’t getting all the business or profit they want. If you find yourself frequently competing on price, or bogged down by the hassles of managing your own marketing, then you definitely should take a look at what our system does for you.

On the other hand, if you’ve got a track record of unhappy customers, unfinished pools or bankruptcies, then we’re probably not right for each other. We’re not interested in using marketing to cover up gross deficiencies in a company’s products or services; It’s too hard, it’s not honest, and it won’t work in the long run anyway.

Due to the competitive nature of the MYM system, we normally work with just a few pool builders in any particular region. In larger markets, we sometimes sign an “exclusive agreement” with a particular client, which means we won’t work with anyone else but them in that marketplace.

The People of MYM Austin…

MYM Austin was founded in 2002 by Brett Lloyd Abbott, a seasoned and well-traveled sales and marketing professional in the high tech semiconductor equipment industry.

Since then, MYM Austin has grown and evolved to a team of 18 experienced professionals and advisors who support the MYM operation in the areas of strategic development, tactical management, copywriting, graphic design and website management.

The MYM Austin Support Team

Implementing the strategic and tactical marketing programs for pool builders takes a lot of expert help. We have many outstanding members on the team to help manage this task.

• Brett Lloyd Abbott – President, chief strategist and copywriter
• Naomi Guedea Abbott – Vice President, CFO
• Stacy Poindexter – Administrative management
• Barbara Carneiro – Website design
• Jeff Bernier – IT and website management
• Kirsten Nothstine – Graphic design

The MYM Austin Advisory Team & Review Board

MYM Austin is co-founder of an exclusive network of a dozen MYM Agencies across North America. Each member of this team is a marketing expert and business owner in their own right, fully trained and accredited as licensed agents of the Monopolize Your Marketplace System.

These results-driven marketing experts participate in a weekly review of MYM Austin’s marketing strategies and materials in a peer group / mastermind review format. Through their exhaustive critique (and I do mean exhaustive), they make sure all components of our Pool Builder marketing systems are as powerful as they can be.

The combined talents of these individuals would make a Fortune 500 CEO drool, and put most traditional corporate marketing organizations to shame. For more information on any individual, click on their name.

1. Rich Harshaw
2. Barry Adelman
3. Beth Knabel
4. Bud Glassner
5. Dana Cooper
6. Hal Mabe
7. Gary Willey
8. Jim Cillo
9. Judi Cherry
10. Rich Soracco
11. Todd Bray

Rich Harshaw

Rich Harshaw is the CEO and author of Monopolize Your Marketplace^™, and one of the nation’s leading marketing minds and business leaders. At the age of 19, he learned to speak Mandarin Chinese. Two years later he started an import-export business in Taiwan and China.

He graduated from Brigham Young University with a degree in business and entrepreneurship. In 1994 he founded Marketing Strategies, and over the next several years developed the Monopolize Your Marketplace system. In 2000 he started Y2Marketing, which made the Inc. 500 list of fastest growing privately held companies for three consecutive years (2002, 2003 and 2004).

In his professional career, Rich has become one of the nations most sought after marketing consultants and speakers because of his deep understanding of what motivates people to buy. He has written Marketing and Sales materials for over 1,500 companies in virtually every industry.

His articles about marketing, sales and advertising have appeared in dozens of magazines and newspapers worldwide. Because the Monopolize Your Marketplace system exposes the inadequacies and questionable business practices of big ad agencies, it has earned Rich the title of the “Most Hated Man in Marketing.”

Rich lives near Dallas, TX with his wife Tonia and their six children. He is an active member of his church and serves as a leader and mentor in the Youth program. Rich says, “My passion is teaching young people how to be successful in school, their families, financially, spiritually and in life.”

Barry Adelman

Barry graduated from the University Of Michigan Business School in 1970. Over the next 3 decades he developed a successful retail clothing and footwear business (Outdoors) with 2 locations, one in Chester New York and the other in East Hampton New York.

Barry became an MYM consultant in 2002. He regularly offers business building seminars and consulted with hundreds of companies. Barry was also chosen to serve on MYM’s exclusive The Legacy Council, a group of 15 consultants to advise and comment on the future plans for MYM.

Barry is also a singer/songwriter, and in 2005 he formed a not-for-profit organization called Music for Humanity. With Music for Humanity, he raises music scholarship funds for deserving individuals who need financial assistance to continue their music education.

Barry lives in Walker Valley, New York, and continues to monitor his original retail business while consulting for various industries.

Beth Knabel

Beth is the founder & principal of N-Gen Marketing, an MYM consulting agency. She has worked in marketing and communications for 25 years, beginning as a writer/producer/director in industrial television with General Motors. Beth is experienced in product launches, exhibits / special events management, staff training, lead management and revenue enhancement, public relations and speaker placement. Beth preferred industries for consultation include automotive suppliers, computer hardware and software, wireless high-tech, insurance, travel and hospitality, and the retail industry.

Beth lives with her husband in Lynchburg Virginia.

Bud Glassner

Bud is the founder and principal consultant of Strategic Edge LLC, an MYM consulting firm that specializes in marketing systems for the HVAC, plumbing, construction, retail and health care industries.

Bud spent over 20 years in sales, marketing and operations management in the packaging industry, with responsibility for developing and managing a world-wide network of distributors. He has a doctorate in English education from Rutgers University and has taught writing and technical & professional communications at Rutgers and Michigan Technological Universities.

Bud lives in Hockessin, Deleware.

Dana Cooper

Dana is a well-known Tucson radio and television broadcast personality, and host of Inside Arizona Business with Dana Cooper. He’s also President of Dana Cooper Enterprises, which focuses on television, radio and video production, and sports marketing and promotion. Dana is our preferred voice talent for most DVD and video work for pool clients. More on Dana:

• Host of a weekly college basketball show on the ESPN Radio affiliate in Tucson.
• Sales Manager and Director of Training and Development for the Journal Broadcast Group, a cluster of four radio stations in Tucson.
• Produced and hosted the Lute Olson and Dick Tomey television shows for the University of Arizona.
• Worked for FOX Sports Net Arizona and KTTU-TV in covering University of Arizona football and basketball.
• He produced and directed special videos commemorating the University of Arizona’s 1994 and 1988 Final Four basketball seasons, as well as one-hour television specials on the history of University of Arizona football and basketball.
• From 1994 through 1996, producer and host of “Living on the Rock”, a one-hour issues-oriented Christian talk show on KVOI Radio in Tucson.
• Past-chairman of the Tucson Fiesta Bowl Committee
• Member of the state advisory board for the Fellowship of Christian Athletes,
• MYM Agent since September 2003; Level 1 accredited in 2006
• Member of MYM Austin National Review Board

Dana lives in Tucson AZ with his two daughters, where they are active in sports and their local church.

Hal Mabe

Hal is president of Mabeco Enterprises, Inc. and Virtuoso Marketing & Advertising, which encompasses his Marketing Consultant practice and his fulfillment services firm. Hal spent more than 20 years in Radio and TV as an Account Executive, Station Manager, General Manager and Director of Sales & Operations for a 40 station radio group.

Hal resides in Roanoke, VA with his wife Robyn and their two children, Patrick and Kayla.

Gary Willey



Gary is the founder and president of Gary Willey & Associates, Inc., an MYM consulting firm. Previously, Gary was Vice President of Sales & Marketing for Century Manufacturing, the world’s largest manufacturer of welders and battery chargers. Under Gary’s direction, sales grew from $18,000,000 to more than $50,000,000.

Gary is Founder and Past President of the Nebraska Satellite Dealers Association, and a past member of the National Installer Board for Hughes Network Systems, the world’s largest supplier of two way satellite data systems.

Gary is an Instrument Rated Private Pilot, and enjoys rebuilding classic cars. (Gary’s cars have won numerous awards.) Gary lives in Lincoln, Nebraska with his wife of 48 years, AlyceRae. Together they have 3 children and 5 grandchildren.

Jim Cillo

Jim is division manager for sales and marketing of stainless steel specialty products, serving businesses throughout the North Eastern United States. He’s a graduate of Lehigh University with a degree in Biology and Business, and licensed MYM Agent.

Mr. Cillo lives in Flemington, NJ with his wife of 22 years, Gayle and their two children. He coaches his daughter in softball and soccer, and enjoys golf when time permits.

Judi Cherry

Judi is the owner of Crucial Marketing & Management Solutions, a licensed and accredited agency of Monopolize Your Marketplace, and also Voice On Demand, a professional voice talent company. She’s also co-owner of JCV Productions in Dallas Texas, a professional video production agency.

Judy’s marketing specialties include Foundation Repair, Personal Insurance, Home Mortgages, Real Estate Website developers, Check-Cashing / Payday Loan companies, Private Investigation firms, and of course, Swimming pool Construction.

Judi lives in Richardson TX with her husband / business partner Craig and their son. Before opening her MYM agency, Judi spent 20 years in sales, project coordination and business management in the video production industry, creating video and audio sales tools for business owners.

Rich Soracco

Rich is president of MYM Pittsburgh, a licensed and accredited agency of Monopolize Your Marketplace. He’s also General Manager of the Hearing Aid Marketing team at Monopolize Your Marketplace, and founder & CEO of The O.S. Group, Inc. since 1981.

Rich is skilled in Business Process Re-engineering (BPR), Franchise Modeling, and Business Development Programs, serving more than 1,600 clients in a dozen states. He graduated from Carnegie-Mellon University with a BS in Electrical Engineering and Computer Systems. At Texas Instruments, Inc., he designed computers for the FAA’s Instrument Landing System, now in use at all airports of size in the nation.

Rich lives in Pittsburgh PA with his wife of 18 years and their twin daughters.

Todd Bray

Todd is founder and president of Smart Business Alternatives Inc. (SBA Inc.). In years past, Todd founded a successful national marketing company with seventeen representatives covering the lower 48 states. Todd is the co-founder of the largest hydraulic repair facility in Georgia. Todd designed and patented an underground boring machine, and co-designed and patented the “Smart Shock” for the suspensions of large trucks.

Todd is a graduate of Georgia State University with a major in management and a minor in marketing Todd served 30 years as a subcontractor to the DOD. Todd was selected as a member of MYM’s Legacy Council.

Todd lives in Georgia with his wife Terri, where they specialize in helping organizations transform their inside reality into an positive outside perception in the marketplace. Todd’s deep desire is to help others in their quest for business success, thereby satisfying his own personal desire to guide others along the path to financial freedom and personal satisfaction.