The MYM Austin Team
Who We Are…
We’re a licensed agency of the Monopolize Your Marketplace™ system. We specialize in serving the marketing, advertising and business growth needs of the swimming pool construction industry. We work exclusively with swimming pool builders and high-end landscape professionals throughout North America and beyond. Meet Our People. With a team of more than a dozen experienced professionals and advisers, these experts support our MYM operations in the areas of strategic development, tactical management, copywriting, graphic design, website design and management and search engine optimization.
Who We Work With…
We specifically look for high-integrity, customer-centric pool builders who build a great product, but aren’t getting all the business or profit they want. If you find yourself frequently competing on price, or bogged down by the hassles of managing your own marketing, then you definitely should take a look at what our system does for you.
On the other hand, if you’ve got a track record of unhappy customers, unfinished pools or bankruptcies, then we’re probably not right for each other. We’re not interested in using marketing to cover up gross deficiencies in a company’s products or services. It’s too hard, it’s not honest, and it won’t work in the long run anyway.
Due to the competitive nature of the MYM system, we normally work with just a few pool builders in any particular region. In larger markets, we may sign an “exclusive agreement” with a particular client, which means we won’t work with any other builders in that marketplace.
The People of MYM Austin…
Implementing the strategic and tactical marketing programs for pool builders takes a lot of expert help. We have many outstanding members on the team to help manage this task.
- Brett Lloyd Abbott – President, Chief Strategist and Copywriter
- Naomi Guedea Abbott – Vice President, CFO
- Barbara Carneiro – Website Design
- Breno Carneiro – Website Deployment
- Jeff Bernier – IT and Website Management
- Sharron Swan – Search Engine Optimization / Online Reputation Management
- Kirsten Nothstine – Graphic and Website Design
- Laura Glaess – Graphic Design
- Richard Green – Tactical Account Manager
Brett Lloyd Abbott
Prior to founding MYM Austin, Brett enjoyed a successful 20 year career in high-tech marketing and sales management. Trained in a myriad of sales, marketing and business training concepts, Brett was responsible for rolling out new product lines, creating and delivering strategic sales and marketing programs, and managing multi-national accounts and operations in the US, Europe and Asia.
In 2002, Brett left the high-tech industry and became a licensed agent of Monopolize Your Marketplace™. After extensive training in the MYM system, he founded MYM Austin.
The operation has now grown into team of more than a dozen experienced professionals and advisers. These experts support our MYM operations in the areas of strategic development, tactical management, copywriting, graphic design and website management. Brett is recognized by the Monopolize your Marketplace organization as a “Level III Accredited Agent,” one of only three such agents in the country.
Brett is a frequent keynote speaker and leader of workshops and seminars throughout North America.and Europe. Subjects include:
- “Monopolize Your Marketplace – The New Rules of Marketing”
- “Seven Crucial Steps for Marketing Your Pool Business”
- “Website Secrets For Pool Builders”
- “How to Get the Most Out Of a Home Show”
- “Surviving against E-Commerce Competition”
- “Creating and Using Your Elevator Pitch”
Naomi Guedea Abbott
Naomi is Vice President and CFO of MYM Austin. Stunningly beautiful, most people consider Naomi to be living proof that Brett obviously knows a thing or two about marketing. A “Level 2 Accredited Agent” with the Monopolize Your Marketplace™ organization, Naomi handles our sales and accounting functions and much of our executive planning.
Barbara designs most of the new websites for our clients. Once we settle on a graphical layout, then Barbara and her team will implement the HTML code, the java scripts, the scrolling text, the on-board videos and all animation to bring the website to life.
Jeff is our resident IT/website expert. With extensive experience in HTML, website “accessibility” and back-end functionality, Jeff makes sure all our clients’ websites are communicating properly with our automated “hopper” follow-up systems.
Kirsten creates and modifies our custom marketing deliverables and website design. From ads, logos and brochures to HTML e-mails, signs, postcards, reports and referral checks, Kirsten converts our library of marketing tools into a suitcase of custom materials for each of our clients. Most of the sample marketing materials that you see on this site were created by Kirsten.
Richard is the Tactical Account Manager at MYM Austin. He make sure all our clients’ businesses are running smoothly and keeps everything in check. He’s the go-to person whenever our clients need to update their websites, manage accounts or troubleshooting issues. He actively co-ordinate with clients and the team to streamline processes to perfection.
The MYM Austin Advisory Team and Marketing Review Board
MYM Austin is a founding member of an exclusive network of a dozen MYM Agencies across North America. Each member of this team is a marketing expert and business owner in their own right, fully trained and accredited as licensed agents of the Monopolize Your Marketplace System.
These results-driven marketing experts participate in a weekly review of MYM Austin’s marketing strategies and materials in a peer group / mastermind review format. Through their exhaustive and unbridled critique (and we do mean exhaustive and unbridled), they make sure all components of our Pool Builder Marketing Systems are as powerful as they can be. The combined talents of these individuals would make any Fortune 500 CEO drool, and put most traditional corporate marketing organizations to shame.
For more information on any of these team members, please click on their name.
- Rich Harshaw
- Barry Adelman
- Beth Knabel
- Bud Glassner
- Dana Cooper
- Doug Shackleford
- Gary Willey
- Arnie Wentland
- Rich Soracco
- Todd Bray
Rich is the CEO and author of Monopolize Your Marketplace™, and one of the nation’s leading marketing minds and business leaders. At the age of 19, he learned to speak Mandarin Chinese. Two years later, he started an import-export business in Taiwan and China. He graduated from Brigham Young University with a degree in business and entrepreneurship. In 1994, he founded Marketing Strategies, and over the next several years developed the Monopolize Your Marketplace system. In 2000, he founded Y2Marketing, which made the Inc. 500 list of fastest-growing privately held companies for three consecutive years (2002, 2003 and 2004).
In his professional career, Rich has become one of the nation’s most sought-after marketing consultants and speakers because of his deep understanding of what motivates people to buy. He has written Marketing and Sales materials for over 1500 companies in virtually every industry. His articles about marketing, sales and advertising have appeared in dozens of magazines and newspapers worldwide. Because the Monopolize Your Marketplace system exposes the inadequacies and questionable business practices of big ad agencies, it has earned Rich the title of the “Most Hated Man in Marketing.”
Rich lives near Dallas, TX with his wife Tonia and their six children. He is an active member of his church and serves as a leader and mentor in the Youth program. Rich says, “My passion is teaching young people how to be successful in school, their families, financially, spiritually and in life.” More info on Rich at www.MYMEssentials.com.
Barry graduated from the University Of Michigan Business School in 1970. Over the next three decades, he developed a successful retail clothing and footwear business (Outdoors) with two locations, one in Chester, New York and the other in East Hampton, New York.
Barry became an MYM consultant in 2002. He regularly offers business building seminars and consults with hundreds of companies. Barry was also chosen to serve on MYM’s exclusive The Legacy Council, a group of 15 consultants to advise and comment on the future plans for MYM.
Barry is also a singer/songwriter, and in 2005 he formed a not-for-profit organization called “Music for Humanity.” With Music for Humanity, he raises music scholarship funds for deserving individuals who need financial assistance to continue their music education. Barry lives in Walker Valley, New York, and continues to monitor his original retail business while consulting for various industries.
Beth is the founder and principal of N-Gen Marketing, an MYM consulting agency. She has worked in marketing and communications for more than 25 years, beginning as a writer/producer/director in industrial television.
Beth’s agency and corporate experience includes product launches, exhibits / special events management, staff training, lead management and revenue enhancement, public relations and speaker placement. She helps business owners figure out why people buy and why they don’t, then researches and executes an integrated communications plan that typically includes social media, video, audio and Web technologies, to persuade prospects and keep customers loyal.
Beth lives with her husband in Lynchburg, Virginia.
Bud is the founder and principal consultant of Strategic Edge LLC, an MYM consulting firm that specializes in marketing systems for the HVAC, plumbing, construction, retail and health care industries.
Bud spent over 20 years in sales, marketing and operations management in the packaging industry, with responsibility for developing and managing a world-wide network of distributors. He has a doctorate in English education from Rutgers University and has taught writing and technical and professional communications at Rutgers and Michigan Technological Universities.
Bud lives in Hockessin, Delaware. More info at www.yourhvacmarketing.com.
Dana is a well-known Tucson radio and television broadcast personality, and host of Inside Arizona Business with Dana Cooper. He’s also President of Dana Cooper Enterprises, which focuses on television, radio and video production, and sports marketing and promotion. Dana is our preferred voice talent for most DVD and video work for pool clients. More on Dana:
- Host of a weekly college basketball show on the ESPN Radio affiliate in Tucson.
- Sales Manager and Director of Training and Development for the Journal Broadcast Group, a cluster of four radio stations in Tucson.
- Produced and hosted the Lute Olson and Dick Tomey television shows for the University of Arizona.
- Worked for FOX Sports Net Arizona and KTTU-TV in covering University of Arizona football and basketball.
- Produced and directed special videos commemorating the University of Arizona’s 1994 and 1988 Final Four basketball seasons, as well as one-hour television specials on the history of University of Arizona football and basketball.
- From 1994 through 1996, producer and host of Living on the Rock, a one-hour issues-oriented Christian talk show on KVOI Radio in Tucson.
- Past-chairman of the Tucson Fiesta Bowl Committee
- Member of the state advisory board for the Fellowship of Christian Athletes
- MYM Agent since September 2003; Level 1 accredited in 2006
- Member of MYM Austin National Review Board
Dana lives in Tucson, Arizona with his wife and two daughters, where they are active in sports and their local church.
Douglas A. Shackelford
Doug is VP of Business Development for Exselleration, LLC, a sales, marketing and human resource consulting firm, in Washington, DC and CMCA for the MYM Marketing System. Doug is also VP of Marketing and Technical Applications for KJK International.
Doug has 25 years experience in sales and marketing of high-tech products and service in industrial and commercial applications. His performance has demonstrated strong customer relation management skills in opening and developing high volume dollar accounts and maintaining close relationships with key decision makers, principally at the “Plant Manager”, “COO” and “CEO” levels.
Doug has a BS with concentrations in chemistry and biology. He began his sales career with an industrial contracting firm, and then moved on to successful sales with Combustion Engineering, a global corporation delivering technical products and expertise to heavy industry. His career has included industrial construction supervision, engineering, and hands-on construction duties in industries such as primary and secondary metals, petroleum refining, chemical manufacturing, paper manufacturing and power generation.
Doug founded Exselleration and became an accredited agent in the MYM System to provide much-needed marketing expertise to small businesses, start-ups and entrepreneurial endeavors working in the Washington, DC area. More info at www.Exselleration-llc.com.
Gary is the founder and president of Gary Willey & Associates, Inc., an MYM consulting firm. Previously, Gary was Vice President of Sales & Marketing for Century Manufacturing, the world’s largest manufacturer of welders and battery chargers. Under Gary’s direction, sales grew from $18,000,000 to more than $50,000,000.
Gary is Founder and Past President of the Nebraska Satellite Dealers Association, and a past member of the National Installer Board for Hughes Network Systems, the world’s largest supplier of two-way satellite data systems. Gary is an Instrument-Rated Private Pilot, and enjoys rebuilding classic cars. (Gary’s cars have won numerous awards.) Gary lives in Lincoln, Nebraska with his wife of 48 years, AlyceRae. Together they have three children and five grandchildren. More info at www.GaryWilley.com.
Arnie is the owner of 4Profit LLC, a licensed and accredited agency of Monopolize Your Marketplace. 4Profit focuses on growing businesses through product and process innovation and strategic and tactical marketing. Prior to starting 4Profit, Arnie worked as a business transformation consultant, business process analyst, business process modeling and analysis instructor, and a systems engineer for 35 years for IBM. He holds bachelors degrees in electrical engineering and engineering administration, a masters degree in business administration and has done graduate work in human resources. Arnie lives in Greenfield, MN with his wife of 40 years, Jan. They have four children and three grandchildren.
Todd is founder and president of Smart Business Alternatives Inc. (SBA Inc.). In years past, he founded a successful national marketing company with seventeen representatives covering the lower 48 states. The co-founder of the largest hydraulic repair facility in Georgia, Todd designed and patented an underground boring machine, and co-designed and patented the “Smart Shock” for the suspensions of large trucks.
Todd is a graduate of Georgia State University with a major in management and a minor in marketing. Todd served for 30 years as a subcontractor to the DOD. He is another of our team members who was selected as a member of MYM’s Legacy Council.
Todd lives in Wyoming with his wife Terri, where they specialize in helping organizations transform their inside reality into an positive outside perception in the marketplace. Todd’s deep desire is to help others in their quest for business success, thereby satisfying his own personal desire to guide others along the path to financial freedom and personal satisfaction.Email This Page