In Search of Recognition…

In Search of Recognition…
Using Awards to Differentiate Yourself
By Brett Lloyd Abbott, MYM Austin Inc.
If you’ve listened to, followed or read materials from any decent marketing expert, you’ve surely heard that somehow, someway, you need to differentiate yourself from your competition. Some experts refer to it as your “Unique Value Proposition” or your “Unique Selling Proposition.” [...]

The Pool Industry in 2010 – Some insights…

“In Search of Twenty-Ten Vision”
Marketing Predictions for the year(s) ahead…
By Brett Lloyd Abbott, MYM Austin Inc.
I’m sure you recall that “20-20 vision” is how doctors refer to “normal vision” This means that what you see at 20 feet is the same as what a “normal” person sees at 20 feet. Well, I’m not into “being [...]

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