2009 November | MYM Austin

Comments from 2009 Pool & Spa Show

Posted on November 30th, 2009 by admin

My Observations from the 2009 IPSPE
(A New Sense Of Hope…)
By Brett Lloyd Abbott, MYM Austin Inc.
Am I the only one who struggles to get back into the swing of things after a business trip? Last week’s International Pool, Spa & Patio Expo was no exception. After five full days at the convention, I found myself [...]

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How to Survive E-Commerce Competition

Posted on November 10th, 2009 by admin

How to Survive E-Commerce Competition
By Brett Lloyd Abbott, MYM Austin Inc.
This subject seems to be coming at me from multiple directions. From individual clients to several of our industry’s buying organizations, to the fine folks in NESPA (North East Spa and Pool Association) – Builders, retailers and service companies are all expressing increased frustration with [...]

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Scary Data, and Reasons to Give Thanks

Posted on November 3rd, 2009 by admin

Scary Data, and Reasons to Give Thanks
By Brett Lloyd Abbott, MYM Austin Inc.
I was completely taken aback last week when an industry associate forwarded some shocking data from PoolCorp. Tracing back the URL, I located the article written by Erika Taylor, managing editor of Pool and Spa News (www.PoolSpaNews.com).
“PoolCorp Conference Highlights Market Trends”
Here’s the chart [...]

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The Evil behind Merchant Circle Websites

Posted on November 3rd, 2009 by admin

Merchant Circle Websites Are FREE…!
…well, not really.
By Brett Lloyd Abbott, MYM Austin Inc.
Let me begin by apologizing to a broad swath of my faithful readers, because today’s helpful tip probably won’t apply to you. But this little problem with Merchant Circle is so injurious that I feel compelled to alert the remaining 5% of business [...]

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Mind control over your prospects? Hmmmm…

Posted on November 3rd, 2009 by admin

Don’t think of a bucket full of cash…
(a.k.a.: The power of a mental image)
By Brett Lloyd Abbott, MYM Austin Inc.

If you’re standing at the sink, brushing your teeth, and your significant other says “Don’t think of a bucket full of cash,” what’s the first thing you do? Of course, you’ll visualize a bucket full of [...]

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