2009 May | MYM Austin

Advertising Your Website… SEO, SEM and PPC Explained

Posted on May 26th, 2009 by admin

Advertising Your Website…
SEO, SEM and PPC Explained
By Brett Lloyd Abbott, MYM Austin Inc.
How many annoying phone calls do you get from ad reps trying to sell you their “latest, greatest on-line advertising opportunity”? I know it’s more than once a month, because my clients are always forwarding these guys over to talk to me. They’ll [...]

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Marketing Strategies for Pool Builders – “Proactive Referral Programs”

Posted on May 26th, 2009 by admin

Marketing Strategies for Pool Builders
“Proactive Referral Programs”
By Brett Lloyd Abbott, MYM Austin Inc.
What happens when “Aunt Helen” shares her “secret recipe” for those killer Christmas cookies, but she inadvertently leaves out one of the key ingredients? Are we still appreciative? Or are we secretly bitter because they just don’t taste the same without that orange [...]

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Uncovering your advantages…

Posted on May 26th, 2009 by admin

Uncovering your advantages…
Why should people buy from you?
By Brett Lloyd Abbott, MYM Austin Inc.

A reader told me last week that she enjoyed my article about the power of an elevator pitch, but that in the pool business, she really doesn’t spend much time in an elevator. Very funny. I guess that goes to show [...]

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The 3-Legged Milk-Stool Strategy

Posted on May 11th, 2009 by admin

Marketing for Pool Builders
“The 3-Legged Milk-Stool Strategy”
By Brett Lloyd Abbott, MYM Austin Inc.
I’m going to share with you today what I think is the single most valuable marketing advice I can give you. With this secret, you should be able to rule the world. Or your part of it, anyway.
When I first opened my own [...]

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Filed under: Newsletters