Using “Follow-Up” to Survive in 2009

Using “Follow-Up” to Survive in 2009
By Brett Lloyd Abbott, MYM Austin Inc.
An increasingly popular question I’m hearing lately is “How are things going in the rest of the country?”  And the answer I’m hearing is pretty much the same: “I’ve never worked so hard in my life.”
What we’re seeing is that the business is still [...]

Dealing with Low-Ball Pool Builders (Part 2)

Dealing with Low-Ball Pool Builders (Part 2)
By Brett Lloyd Abbott, MYM Austin Inc.
Before I get into part 2 of “Dealing with Low-Ballers,” I’d like to know – Did you take advantage of the sales training I mentioned last week? This was the APSP “Career Institute” program with Eric Richardson. If you did, I’d like to [...]

Dealing with Low-Ball Builders (Part 1)

Dealing with Low-Ball Builders (Part 1)
By Brett Lloyd Abbott, MYM Austin Inc.
I don’t like to discount prices to win business, and I don’t recommend you do it either. But lately, we’re seeing more and more of it with pool builders across the country.  Not just Florida and the West, but now in Texas, the Midwest [...]

Such an easy way to promote your business… Why don’t more people do it?

Such an easy way to promote your business…
Why don’t more people do it?
By Brett Lloyd Abbott, MYM Austin Inc.

Of all the great mysteries and ponderances of this art-science called “marketing,” perhaps none baffles me so much as this. For the cost of exactly zero dollars, every single employee in your company could be grabbing [...]

For Builders Who Hate Home Shows… Turn a “Pain” into a “Payoff”

For Builders Who Hate Home Shows…
Turn a “Pain” into a “Payoff”
By Brett Lloyd Abbott, MYM Austin Inc.

Before I jump into this topic, I have a quick favor to ask of you. Can you share with me your opinion of these newsletters? Am I hitting the right topics for you, and the right level of [...]

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