2009 April |

Using “Follow-Up” to Survive Tough Times…

Posted on April 30th, 2009 by admin

“Of Lions and Antelope…“ Using “Follow-Up” to Survive Tough Times. By Brett Lloyd Abbott, MYM Austin Inc. An increasingly popular question I’m hearing lately is “How are things going in the rest of the country?” And the answer I’m hearing is pretty much the same: “I’ve never worked so hard in my life.” What we’re [...]

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Dealing with Low-Ball Pool Builders (Part 2)

Posted on April 27th, 2009 by admin

Dealing with Low-Ball Pool Builders (Part 2) By Brett Lloyd Abbott, MYM Austin Inc. Let’s jump into the second half of this challenge of dealing with under-cutting pool builders. This is the epitome of an educational task for you and the prospective pool buyer. A big honking discount will likely seem very appealing to the [...]

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Dealing with Low-Ball Builders (Part 1)

Posted on April 20th, 2009 by admin

Dealing with Low-Ball Builders (Part 1) By Brett Lloyd Abbott, MYM Austin Inc. I don’t like to discount prices to win business, and I don’t recommend you do it either. But lately, we’re seeing more and more of it with pool builders across the country. Not just Florida and the West, but now in Texas, [...]

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Such an easy way to promote your business… Why don’t more people do it?

Posted on April 3rd, 2009 by admin

Such an easy way to promote your business… Why don’t more people do it? By Brett Lloyd Abbott, MYM Austin Inc. Of all the great mysteries and ponderances of this art-science called “marketing,” perhaps none baffles me so much as this. For the cost of exactly zero dollars, every single employee in your company could [...]

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For Builders Who Hate Home Shows… Turn a “Pain” into a “Payoff”

Posted on April 3rd, 2009 by admin

For Builders Who Hate Home Shows… Turn a “Pain” into a “Payoff” By Brett Lloyd Abbott, MYM Austin Inc. Before I jump into this topic, I have a quick favor to ask of you. Can you share with me your opinion of these newsletters? Am I hitting the right topics for you, and the right [...]

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