Buying a Little More Confidence… For a whole lot less than a $10,000 DVD

Buying a Little More Confidence…

For a whole lot less than a $10,000 DVD.

By Brett Lloyd Abbott, MYM Austin Inc.

If I threw you into a small panic last week with my recommendation to go get a $10,000 to $45,000 DVD, then today’s advice may bring you some relief. This powerful little do-it-yourself sales tool will [...]

When Prospects Don’t Buy… Dealing with a Shortage of Confidence

When Prospects Don’t Buy…

Dealing with a Shortage of Confidence

By Brett Lloyd Abbott, MYM Austin Inc.

It’s bad enough that there are fewer people in the marketplace right now to buy swimming pools.  What makes matters worse is that many of the prospects remaining are suffering from a lack of confidence.  Once eager, anxious and excited [...]

Marketing for Pool Builders – It ain’t as easy as it used to be…

Marketing for Pool Builders

It ain’t as easy as it used to be…

By Brett Lloyd Abbott, MYM Austin Inc.

If you’ve been struggling to figure out why your marketing and advertising isn’t working like it used to, don’t think you’re alone. Pool builders aren’t the only ones who feel their advertising budget is like throwing [...]

Marketing Tips for Pool Builders This ain’t the Super Bowl…

Marketing Tips for Pool Builders
This ain’t the Super Bowl…
By Brett Lloyd Abbott, MYM Austin Inc.
Were you one of the 95 million people watching Super Bowl XLIII? My wife and I celebrate this annual ritual with a group of friends we’ve known for nearly thirty years. And while I enjoy the game, my friends know I’m [...]

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