Advertising in the Yellow Pages… Good investment, or waste of money? Brett, If there’s one medium that all pool builders seem to hate, it would be the Yellow Pages. And while it’s really not a fair assessment, it’s easy to understand why most pool builders feel that way: There are so many different directories in [...]

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If You’re So Good, Then Why Don’t Your Prospects Know It? By Brett Lloyd Abbott, MYM Austin Inc. Dear Brett, As I travel the country talking to different pool builders, this question seems to be a recurring theme.  Builders will tell me how they’re better than most of their competition, yet for some reason, their [...]

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If You’re Gonna Advertise…Do It Wisely! Use these “tricks of the trade”… By Brett Lloyd Abbott, MYM Austin Inc. With an industry slowdown comes a knee-jerk reaction to cut back on expenses, especially advertising. That’s fine if you’re getting all the business you can handle. But for most pool builders, that’s not the case. Leads [...]

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